How Common Email Hurts Your Business
Business users have a clear commercial interest in their communications. Given the choice, most businesses would prefer that corporate knowledge (i.e. email content) remain exclusively in the service of their commercial interests, but with common email these communications are often repurposed by web media companies for their competitor’s advertisements. In the example below, the content of an auto sale company's email to their customer has been harvested by the customer's free webmail account and used to present the customer with their competitor's advertisements about websites they can visit to purchase a vehicle:
"Free Webmail" is Not Free
Consumers have a personal interest in their email communications. Outside of the nuisance factor of
receiving unsolicited ads for things they just “happen” to have recently communicated about, most
consumers remain unconcerned when using a free email account. The downside is that many consumers use Google, Hotmail or other
so-called “free” webmail services that not only deliver spam to their inbox, but also serve up their
information to your competitors.
With PrivacyHarbor.com, your business can protect its commercial interests by preventing
your eNewsletters, email marketing campaigns and private messages from being repurposed by web-media
companies for competitive advertisements directed toward your customers.
Learn More about how your business can keep its email communications to customers private and secure with an Executive Account.
